Think you’re too smart to fall for fake news? In 2018, even trusted media outlets across Europe were duped by the terrifying “Momo Challenge” hoax, a panic spread through social media. If professional journalists couldn’t tell fact from fiction, what chance do the rest of us have?

Remember when parents were warning us about a mysterious figure named “Momo” lurking on social media? According to widespread reports this bird-faced creature was targeting children, luring them into dangerous “suicide challenges.” Concerned parents, teachers, and even entire governments sounded the alarm, believing the threat was real.

But there was just one problem, the Momo Challenge never existed. The entire story was a hoax, amplified by influencers such as Kim Kardashian West, educators, and even news outlets who failed to verify its authenticity. What began as a creepy internet meme spiraled into a full-blown moral panic, proving just how easily misinformation can spread.

Who is really spreading fake news?

We often blame social media for the spread of fake news, but traditional media isn’t always innocent. While viral misinformation circulates constantly online, mainstream news outlets are supposed to act as gatekeepers, filtering out false information. Yet, in cases like the Momo challenge, they became part of the problem. Legitimizing an internet rumor without solid evidence. How do we separate fact from fiction? We’re constantly told to fact-check, to check our sources, but if even professional journalists can be misled, what hope do everyday readers have?

The algorithm is the new editor

Once upon a time, governments and media corporations controlled the narratives we consumed. Social media promised to break that monopoly, giving people a voice and sharing diverse perspectives. But in reality, a new gatekeeper has taken over: the algorithm.

Social media algorithms prioritize content that receives engagement, whether it’s true or not. This creates a dangerous cycle where the most sensational stories rise to the top, drowning out accuracy in favor of virality.

Our search for truth

As journalists, our duty is to report facts. But we are human, too, navigating a landscape where truth is increasingly subjective. With thousands of stories bombarding us daily, we unconsciously choose our own reality based on what we see, believe, and engage with.

The Momo Challenge was a wake-up call. It showed how quickly fear and misinformation can overtake rationality, even in trusted institutions. Skepticism isn’t just a skill, it’s a necessity. Because if we don’t question the stories we consume, we risk becoming just another link in the chain of misinformation.

If you or someone you know is struggling with thoughts of suicide, help is available. You can call the suicide helpline at 1813 or visit findahelpline.com for support.

Text: Tiziri Tebani
Featured image: generated using ChatGPT