OPINION: Is social media killing journalism or saving it?
The rise of social media has changed journalism forever, but what now?
Journalists today find themselves at a crossroads, constantly asking: “Are we going to lose our jobs?”, “How do we combat fake news in a world where information spreads at lightning speed?”, and “Is social media a threat, or is it a new opportunity?”
Social media is not just a challenge; it is also a tool that can spark journalism in ways we never imagined. I believe that, despite its negative sides, social media has the potential to make journalism more creative and accessible to all age groups. More than ever, Flemish young people are interacting with news.
Take, for example, the Belgian Instagram account nws.nws.nws, launched by VRT NWS , a famous news outlet in Flanders, to include young adults in current reports. This platform interacts with teenagers through quizzes on Friday, giveaways (socks and tote bags), and school visits, making news both fun and educational for them. At any time of the day, news is available in their feed through posts and reels, bringing journalism to an audience that might not otherwise be interested. This kind of newness is important in a world where traditional news sources struggle to maintain relevance among younger generations.
Dit bericht op Instagram bekijken
We are worried
Many European journalists are concerned that social media will take their jobs. The rapid spread of misinformation, the dominance of algorithms, and the rise of AI-generated content all help this fear to increase. However, instead of seeing social media as an enemy, we should recognize it as a tool to elevate journalism.
Social media allows us to spread real news faster than ever before and shut down misinformation more efficiently. By being open to the platforms, we can be sure that reliable journalism is at the forefront of the digital age. This means learning how to use new storytelling techniques using visual media, interactive content, and short-form journalism to maintain audience engagement.
The Dark Side
Unfortunately, the accessibility of social media means that misinformation spreads as quickly as verified news. With the rise of AI, the difference between real and fake content is becoming genuinely difficult. Manipulated photos/videos, and false narratives can mislead the public, erode trust in journalism.
Without social media, would young people actively visit news websites? While some might fact-check information, most of them do not. That is why it is essential for journalists to determine a strong and rapid presence online. But how can we achieve this?
Fact-checking should be the main part of this process, ensuring that we correct misinformation before it gains an audience. Quick, obvious, and interactive journalism is the key to maintaining trust. Besides, news organizations should collaborate with tech platforms to improve content moderation, ensuring that false information is addressed before it spreads uncontrollably.
Journalists remain important
Without journalism, social media would lack structure. While platforms like TikTok, X (formerly Twitter), and Facebook are full of different information, they often lack the organization and truthfulness that professional journalism provides. Politicians, activists, and influencers all share their perspectives online, but journalists play a crucial role in verifying facts and providing balanced coverage.
Instead of fearing job loss, we should embrace the evolution of our field. The future of journalism lies in using social media to our advantage, and making sure that the public receives reliable and engaging news.
Last but not least, journalism teachers and news organizations should focus on training future journalists in digital use, such as social media, and data verification techniques. By training the next generation with these skills, we can ensure that journalism remains a powerful force for truth and responsibility in the digital world.
Social media is here to stay, and journalism must use it. Rather than block the change, we must enjoy its potential, making sure that credible journalism continues to thrive in this new era.
Text: Kristina Samay
Photo: Illustration: Darrow; J. R. Eyerman/The LIFE Picture Collection/Getty Images (Audience); F. Martin Ramin/The Wall Street Journal (Headsets)