From the deserts of Utah to the heart of Romania, Anda Ambrosini weaves stories through spaces, florals, and photography.

With her own words, Ambrosini’s aesthetic has formed through years of film photography, styling, graphic design, floral work, and a deep love for architecture, sculpture, movement and organic textures. We meet her at Da Pino restaurant, on a Tuesday evening to know more about her after being welcomed at her atelier too.

I became the value

Can art and sustainability go hand in hand? For Anda Ambrosini, the answer is a resounding yes. A self – described multi-hyphenate, she’s built a life where creativity isn’t just her passion – it’s her foundation. With each floral arrangement, she doesn’t just craft beauty; she channels years of learning and growth. “It’s not that I’m doing art to make money”, she says. “It’s that I became the value”.

Organic simplicity

Her creative journey began around 2006 – 2008, sparked by a camera and an attraction to visually rich environments – fairs, interiors, food, architecture. Whatever the medium, Ambrosini was drawn to beauty that held meaning. Over time, this curiosity evolved into a clear visual language that still shapes her work.

Asked about a key principle in her work, “organic simplicity”, a preference for naturality that “doesn’t shock the system with very potent colors, sharp angles or strong textures” and eases the senses. Ambrosini stated that she avoids artificial elements and overstimulating designs, creating spaces that feel emotionally grounding. This philosophy extends into her lifestyle, where neutral tones and subtle natural details define both her aesthetic and the atmosphere she inhabits. Even her home decoration and her tattoo, a delicate, flowing line echoes this organic elegance.

It took me 40 years [..]

Speaking her truth about the financial part of art, Ambrosini responded that creativity isn’t separate from sustainability. It’s the foundation of it. She acknowledges that art and money often have a tense relationship, but believes it’s possible to make a living through art. The key, she adds, is seeing value not just in the final product but in the experience behind it. Like the Picasso anecdote —charging a high price for a quick sketch because “it took me 40 years”— Ambrosini sees each arrangement as the fruit of decades of vision. “It’s not that I’m doing art to make money,” she explains. “It’s that I became the value”.

To the question about her relationship with technology, she highlights that value defines her social media, which she describes not as strategy, but a “living portfolio”. On Instagram since its early days, she shares her work plus parts of her lifestyle. “It’s consistent,” she insists. “This is literally my entire life”. Only after understanding her creative ethos does her approach to technology fully resonate.

An unexpectable disclosure

On the other hand, in a world shaped by AI, Ambrosini’s style might seem nostalgic. Though, she considers AI not as a threat, but a think tank when physical resources are scarce. “It was still my expression, [..] just using the tool I had” to visualize wedding dress ideas. While she identifies concerns about replication, she believes true expression can’t be stolen. “The audience comes last,” quoting Rick Rubin, the well-known American music producer. For her, authenticity comes first.

The striking moment came. In her answer about how she overcomes phases of inspiration draining, she underlined “If I pick the title for the episode, where is the problem, then I can figure out what the solution is”. During her stay in the desert of Utah for a new project, she revealed she was a victim of physical assault and despite all she persisted “I am always the right person, at the right time, at the right place”, turning trauma into triumph.

In the footsteps of Santiago

When asked about the emotional impact of her work, Ambrosini’s favorite feedback is when people say she brought their unspoken vision to life. Clients often struggle to articulate their feelings, but she intuitively captures the atmosphere they want—joy, serenity, warmth. “It’s not a transaction,” [..] it’s an emotional and spiritual connection”.

For many years, Anda Ambrosini felt deeply connected to The Alchemist by Paulo Coelho. A story about Santiago, a man on a quest to discover his true purpose in life. When she found herself in the stillness of the desert, she thought: “I feel just like Santiago; I’m on my own alchemist’s journey”. Now back in Romania, she carries with her the insights, growth and organic treasures that the desert revealed. In The Alchemist, Santiago returns home changed, but the story leaves the future unwritten. “I feel like I’m in the same boat”, she reflects. “I’m closing a circle here. And with no clue of what the future holds, I am starting a new one”.

In a rushed, chaotic world, Anda Ambrosini’s work reminds us that beauty—when rooted in intention—can ground, inspire, and reconnect us to what matters most.

By Alžběta Horáková, Abdulrahman Hasan, Fragkoula Emmanouil, Siebe Nijs,  Gijs van Hemel, Vasilis Zikos

Featured image: © Siebe Nijs