The rise of social media has brought a lot of new changes. For instance, digital influencers: people with thousands of followers who influence you on social media by telling stories and sharing their opinion about, let’s say, everything. Journalists basically do the same, especially in lifestyle it’s all about storytelling.
These two worlds get mixed up easily but are completely different. Pauline is an influencer who studies journalism, she explains how she combines the two. Eva Kestemont is a journalist for Knack Weekend, she talks about the impact of influencers on current journalism.
Reporter: Michelle Peters, camera: Jan De Bent and Michelle Peters , sound: Jan De Bent, picture: ©Michelle Peters